SROM 152 Ski Area Marketing and Special Events. In today's competitive recreation and tourism marketplace, competent ski area operators understand the essential role marketing plays in keeping ski lifts, cafeterias and lodges busy. In SROM 152, you will explore how ski resorts use primary and secondary market research, advertising media, social media, brochures, consumer ski shows, news releases and special events to boost skier visits. There will be a large hands-on component where the class will have an opportunity to create and run an event.
Prerequisites: SROM 151 with a minimum of 64%
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Identify the roles and explain the functions of a ski resort marketing department
- Implement action plan
- Evaluate the success of an event from a personal and organizational perspective
- Outline the skills and explain the responsibilities necessary to run a special event
- Develop a mission, vision, values statement for a special event
- Conduct ski industry related research
- Develop and action plan
- Prepare for, and conduct, business meetings
- Make decisions based on a variety of factors
- Conduct a risk management assessment
- Communicate with outside stakeholders
Teaching and Learning Approach
This is a student-centered approach which will blend together theory and practice. Experiential opportunities will
be had within the classroom, online, community, and in an industry setting where possible.Learning Resources
Required:
Weekly course readings are provided on the Moodle site as PDFs, and/or as links to online web resources.Detailed Course Content, Topics, and Sequence Covered
1. Intro. To Events, Setting up the event
2. Roles/Responsibilities of Events, Action Planning (conducting business meetings)
3. Sponsorship
4. Event Advertising
5. Public Release and News Releases
6. Logistics
7. Risk Management
8. In field practice
9. Evaluating Success
10. In field practice
11. Work Session – delegating tasks
12. In field practice
13. Event day
14. Event Debrief
15. Final ExamAssessment
| Title | Learning Outcomes | Value |
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| Professionalism | | 15% |
| Special Event Assignment | | 20% |
| Homework | | 10% |
| Assignments | | 40% |
| Final Test | | 15% |
| Total | 100% |
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage | Letter Grade | GPA |
| 90-100 | A+ | 4.33 |
| 85-89 | A | 4.00 |
| 80-84 | A- | 3.67 |
| 76-79 | B+ | 3.33 |
| 72-75 | B | 3.00 |
| 68-71 | B- | 2.67 |
| 64-67 | C+ | 2.33 |
| 60-63 | C | 2.00 |
| 55-59 | C- | 1.67 |
| 50-54 | P | 1.00 |
| 0-49 | F | 0.00 |
| | DNW | 0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.