DA 228 Publication Design introduces students to more advanced typesetting methods and principles required to design content rich products and publications. Student's foundational skills in typography and graphic design will be developed through practical design projects, where an emphasis is placed on understanding, evaluating and enhancing pre-existing content.
Prerequisites: DA 210 and DA 225 both with a minimum grade of 50%
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 60 |
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Typical hours per week breakdown| Lecture | 3 |
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| Lab (lab, field, computer) | 1 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Design page layouts using grids
- Evaluate and interpret pre-existing content
- Initiate and realize ideas, concepts and goals
- Apply the principals of design and typography
- Refine visual outcomes through processes of critical reflection, feedback, and prototyping
- Follow established style guides and design frameworks
- Use design software appropriately
- Produce digital and printed documents
- Work collaboratively
- Reflect and critically evaluate feedback
- Demonstrate attention to detail in the production and presentation of ideas
- Conduct oneself in a professional and ethical manner in academic and work-related environments
Teaching and Learning Approach
A combination of theory-based lecture and context-based demonstration, with regular opportunity for hands-on
participation.Learning Resources
Required:
None
Recommended:
TBADetailed Course Content, Topics, and Sequence Covered
1. Publication design Intro Project Planning
2. Layout, Grids & Typesetting Typography
3. Review, Refinement, Content Development & Production
4. Concept Development Book Cover Design & Page Progress Review Black Bear Review - critique, refinement & revisions
5. Book Cover Design & Page Progress Refinement for final submission Black Bear Review - critique, refinement & revisions
6. Conceptual Development, Layout & Typography
7. Reading Week
8. Infographics & Visual Communication
9. Infographic - icons and semiotics design - signals, cues, rapid sketches R&D Distilling information Typographic detailing in Indesign Structuring space Establishing Hierarchy Blackbear - prepare for final edits
10. Final Formatting for Print & Web
11. Applied Print Design in Practice Prepress for Print Production
12. Folded Publications
13. Portfolio Development
14. Synthesis & Presentation
15. Year End ShowAssessment
| Title | Learning Outcomes | Value |
|---|
| Book Cover & Interior Page Design | 1, 3, 4, 5, 7, 8, 10, 11, 12 | 20% |
| Editorial Design | 1, 3, 4, 5, 6, 7, 8, 10, 11, 12 | 20% |
| Project â€" Infographic | 1, 2, 3, 4, 5, 7, 8, 10, 11, 12 | 20% |
| Print Production / Self Evaluation | 1, 3, 4, 5, 6, 7, 8, 10, 11, 12 | 20% |
| Applied Print Design in Practice | 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12 | 20% |
| Total | 100% |
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage |
Letter Grade |
GPA |
| 90-100 |
A+ |
4.33 |
| 85-89 |
A |
4.00 |
| 80-84 |
A- |
3.67 |
| 76-79 |
B+ |
3.33 |
| 72-75 |
B |
3.00 |
| 68-71 |
B- |
2.67 |
| 64-67 |
C+ |
2.33 |
| 60-63 |
C |
2.00 |
| 55-59 |
C- |
1.67 |
| 50-54 |
P |
1.00 |
| 0-49 |
F |
0.00 |
| |
DNW |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.