DA 113 Design Narrative introduces the fundamental role of storytelling in design practice. Students will investigate the functions of design, study aspects of design theory and learn design principles. By exploring the conceptual structure, context and practice of visual storytelling students will discover how narrative can be used to expand ideas, create relevant visual outcomes, guide viewer perceptions and engage audiences.
Prerequisites: DA 101, DA 102, and DA 109 all with a minimum grade of 50%
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 60 |
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Typical hours per week breakdown| Lecture | 3 |
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| Lab (lab, field, computer) | 1 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Describe the functions of design
- Research elements of a narrative
- Map an original visual sequence or story
- Refine a design narrative and visual outcome through processes of critical reflection, feedback, and prototyping
- Arrange graphic design compositions using the principals of design
- Demonstrate appropriate use of additive and subtractive colour
- Produce a creative concept and final outcome that demonstrates awareness of context
- Explain linear and non-linear narrative approaches in design
- Communicate design processes and outcomes in visual, oral and written forms with clarity and consideration to the needs of the audience
Teaching and Learning Approach
A combination of theory-based lecture and context-based demonstration, with regular opportunity for hands-on
participation.Learning Resources
Required:
None
Recommended:
TBADetailed Course Content, Topics, and Sequence Covered
1. The functions of design Design research – relevance and application
2. Design Theory Understanding research context Defining users/audiences and stakeholders Personas and scenarios Validating design research
3. Principles of Design Interpreting and responding to design research findings Mapping ideas Responding to feedback
4. Colour Theory
5. Type as design Exploring storytelling with typestyles
6. Ideation and Semiotics
7. Study Week
8. 3D effects, textures and lighting with vector illustration
9. Understanding linear and non linear narratives Why choose linear over non-linear methods and vice versa? Mapping out narratives Storyboarding Project planning tools
10. Presenting design research and concepts Asking questions and offering feedback (peer assessment)
11. Production and refinement of a creative idea Validating visual outcomes Asking questions and offering feedback (peer review)
12. Meet Term Project 02 production partners/collaborators
13. Validating visual outcomes Asking questions and offering feedback
14. Set up for Digital Arts Year End ExhibitionAssessment
| Title | Learning Outcomes | Value |
|---|
| Assignment 01 â€" Design Research | 1, 2 | 5% |
| Assignment 02 â€" Principles of Gestalt | 1, 2, 9 | 5% |
| Assignment 03 â€" Colour Theory/relationships | 6, 9 | 10% |
| Assignment 04 â€" Linear Narrative | 1-9 | 10% |
| Term Project 01 - Student Advice Poster Term Project 02 - Collaborative Illustration | 1-9 | 30% |
| project | 1 - 9 | 30% |
| Quiz 1 | 1, 9 | 5% |
| Quiz 2 | 1, 5, 6, 9 | 5% |
| Total | 100% |
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage |
Letter Grade |
GPA |
| 90-100 |
A+ |
4.33 |
| 85-89 |
A |
4.00 |
| 80-84 |
A- |
3.67 |
| 76-79 |
B+ |
3.33 |
| 72-75 |
B |
3.00 |
| 68-71 |
B- |
2.67 |
| 64-67 |
C+ |
2.33 |
| 60-63 |
C |
2.00 |
| 55-59 |
C- |
1.67 |
| 50-54 |
P |
1.00 |
| 0-49 |
F |
0.00 |
| |
DNW |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.