ADMN 297 Entrepreneurship examines the process of researching and developing a business plan. A business plan provides a comprehensive framework for a firm's marketing, financing, and operational activities. Students will research and develop a business plan to assess the viability of a proposed business venture. Students will also learn to critically assess the viability of a business plan through completing a due diligence process.
Prerequisites: ADMN 250, ADMN 181 and TWC 165, or equivalent with a minimum of 60%.
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 60 |
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Typical hours per week breakdown| Lecture | 4 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Develop a business plan
- Apply previously acquired management models and theories
- Create digital technology to promote the business plan
- Work collaboratively within a team
- Demonstrate networking skills
- Present the Business Plan in a formal setting
Teaching and Learning Approach
The course work includes lectures, class discussions, group work and student presentations. Students should
study assigned readings before class and be prepared to discuss the material and apply their understanding in
the classroom. Students will demonstrate their understanding of the course concepts in the development and
presentation of their business plan, both in written format and in the Business Plan Tradeshow where their work
will be reviewed by peers, alumni, Selkirk College faculty and administrators, community leaders, business
leaders, and lenders.Learning Resources
Required:
Students need to have a functional laptop or desktop computer. All assignments must be backed up. No
accommodations will be made for assignments lost due to technological issues.
Learning materials and links will be provided by instructor.
No textbook is required for this course.Detailed Course Content, Topics, and Sequence Covered
1. 1. PLEASE CHECK MOODLE EACH WEEK FOR LATEST UPDATES: SCHEDULE SUBJECT TO CHANGE! Week 1 – Course Launch & Entrepreneurial Mindset Topics: Course overview, learning outcomes, assessment plan. What is entrepreneurship? Traits, myths, and realities. Introduction to the business model canvas.
2. 2. Concept Pitch & Team Formation Topics: How to craft a compelling pitch. Running the in-class Concept Pitch session (individual, 5%).
3. 3. Opportunity Recognition & Market Research Topics: Market sizing, segmentation, trends. Primary vs. secondary research methods.
4. 4. Competitor Analysis & Feasibility Topics: Competitive advantage and positioning. Feasibility lenses: technical, market, financial, legal.
5. 5. Feasibility Mini-Dossier (Team) Topics: Structuring a concise, evidence-based recommendation. How to write "go / no-go" statements.
6. 6. Introduction to Financial Planning Topics: Revenue models, pricing strategies. Cost structure basics: fixed vs. variable costs.
7. 7. Building the Financial Plan Topics: Cash flow, P&L, breakeven. Presenting numbers to decision-makers.
8. 8. Marketing Strategy & Go-to-Market Planning Topics: Crafting a launch plan. Aligning channels with target market. Digital Marketing Assets Topics: Digital tools and platforms (social, landing pages, video). Branding consistency.
9. 9. Operations & Risk Topics: Designing efficient operations. Risk registers and mitigation strategies.
10. 10. Operational Readiness Topics: Linking operations to marketing and finance. Implementation planning.
11. 11. Business Plan Integration Topics: Pulling all sections together into a coherent plan. Executive summaries that get read.
12. 12. Tradeshow Prep Topics: Visual design and persuasive booth setups. Practising live pitches.
13. 13. Business Plan Tradeshow Topics: In-class event (invite faculty, students, community).
14. 14. Final Business Plan Submission
Assessment
| Title |
Learning Outcomes |
Value |
| Concept Pitch (individual) - 5% |
1,2; sets up team formation and scope |
5% |
| Feasibility Mini-Dossier (team) - 15% |
1,2; aligns with the plan components already expected. |
15% |
| Financial Plan (team) - 15% |
1,2; positioned when financials are taught. |
15% |
| Go-to-Market + Digital Assets (team) - 15% |
1,3; explicitly covers "create digital technology to promote the plan." |
15% |
| Operations & Risk Plan (team) - 10% |
1,2; matches the ops focus in the outline. |
10% |
| Business Plan Tradeshow Pitch (team) - 15% |
1,3,5,6; signature event |
15% |
| Final Integrated Business Plan (team) - 20% |
1,2,3,4,5,6. |
20% |
| Professionalism & Readiness (individual) - 5% |
4,5; replaces four quizzes with two brief checks. |
5% |
| (non-graded): Networking Activity - S/U |
5 |
Satisfactory/Unsatisfactory |
| Total |
100% |
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage |
Letter Grade |
GPA |
| 90-100 |
A+ |
4.33 |
| 85-89 |
A |
4.00 |
| 80-84 |
A- |
3.67 |
| 76-79 |
B+ |
3.33 |
| 72-75 |
B |
3.00 |
| 68-71 |
B- |
2.67 |
| 64-67 |
C+ |
2.33 |
| 60-63 |
C |
2.00 |
| 55-59 |
C- |
1.67 |
| 50-54 |
P |
1.00 |
| 0-49 |
F |
0.00 |
| |
DNW |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.