SROM 257 Ski Rental/Retail Shop Management. Ski Resort Rental Operations: Students will be introduced to the practical aspects of ski and snowboard rental shop operations. The layout and design of rental shops now must accommodate a wide range of rental equipment. Equipment purchase, rotation and disposal of aging rental equipment, and inventory control will be studied. Rental agreements, the CWSAA rental waiver, and liability issues will be discussed. The maintenance of rental equipment and the importance of good record keeping will be emphasized. Finally, repair shop operations as a satellite operation of the rental shop will round out the topics of discussion. Students will complete a Rental Shop Design project to enhance their knowledge of effective rental shop layout, flow, and balance. Ski Resort Retail Shops: For the second half of this course, students will be given an overview of retailing and how ski resort retail shops have become an integral revenue centre in today's ski resort operations. The following retail topics will be discussed: buying cycle, customer service and selling, shop layout, and product merchandising. Pricing, the basis for mark-up, and discounting as related to retail shop financial performance will be studied. Guest speakers from local skior snowboard retail operations will present content on current industry trends and successful retail strategies. Students will carry out a critical analysis of a local sports retail shop to enhance their knowledge of store layout, merchandising, and in-store security.
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Explain the contributing margin supplied by the rental, retail and repair shop
- Design and implement a retail store’s window display
- Analyze retail layout and merchandising of a Nelson sporting goods retail shop
- Outline the buying and replacement cycle for rental equipment
- Outline the importance of liability waivers, as it relates to ski resort rental operations
- Explain ski industry rental shop certification and indemnification programs
- Complete the layout design of a ski and snowboard rental shop
- Outline and describe current trends in ski and snowboard equipment retailing
- Determine prices for shop merchandise
- Explain and calculate the percentage of cost of goods sold and percentage of gross margin
- Describe the ski retail industry buying cycle
Teaching and Learning Approach
This is a student-centred approach which will blend together theory and practice. Experiential opportunities will
be had within the classroom, online, community and in an industry setting where possibleLearning Resources
Required
Weekly course readings are provided on the Moodle site as PDFs, and/or as links to online web resources.Detailed Course Content, Topics, and Sequence Covered
1. The Rental and Repair Shop as a Ski Resort Revenue Center
2. Purchasing of Rental Equipment: the replacement cycle and allowing for new trends
3. Rental Agreements, Rental Waivers and Rental Shop liability
4. Rental Shop Layout and Design
5. The Repair Shop and Rental Fleet Maintenance Program
6. Binding Supplier Certification and Indemnification Program
7. Ski and snowboard rental binding systems.
8. Current trends in ski and snowboard equipment retailing
9. Pricing, Mark-up and Gross-Margins
10. Percent Cost of Goods Sold and Percent Gross Margin
11. Retail Buying Cycle: Setting budgets for "Open to Buy"
12. Discounting and Mark-downs
13. Retail Shop Layout and Design
14. Retail Selling
15. ExamAssessment
| Title | Learning Outcomes | Value |
|---|
| Rental Portion: Assignment | 1,6,7 | 15% |
| Class Participation/In Class Exercises | 1, 4-7 | 5% |
| Presentation | 1,6,7 | 10% |
| Rental Exam Retail Portion: | 1,4,5,6,7 | 20% |
| Assignment | 2-3,8 | 15% |
| Class participation/In Class-Exercises | 1-3, 8-11 | 5% |
| Presentation | 2-3,8 | 10% |
| Retail Exam | 1, 8-11 | 20% |
| Total | 100% |
Grading Table
Standard School of Hospitality Tourism Programs (excluding pro-cook) Grading Table
| Percentage |
Letter Grade |
GPA |
| 95 - 100 |
A+ |
4.33 |
| 90-94 |
A |
4.00 |
| 88-89 |
A- |
3.67 |
| 85-87 |
B+ |
3.33 |
| 80-84 |
B |
3.00 |
| 78-79 |
B- |
2.67 |
| 75-77 |
C+ |
2.33 |
| 70-74 |
C |
2.00 |
| 68-69 |
C- |
1.67 |
| 65-67 |
P |
1.00 |
| 64 and below |
F |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.