TADM140 Destination Marketing and Brand Management

TADM 140 Destination Marketing and Brand Management introduces students to the principles and practices of tourism marketing, emphasizing strategic planning, brand development and customer engagement. Students will learn how to respectfully identify target markets, design compelling marketing campaigns, and leverage digital and traditional channels to attract and retain visitors. Through case studies, experiential projects, and industry examples, students will apply marketing concepts to real-world tourism businesses, developing both practical skills and critical thinking required for a dynamic, sustainable and competitive global industry.