TADM 140 Destination Marketing and Brand Management introduces students to the principles and practices of tourism marketing, emphasizing strategic planning, brand development and customer engagement. Students will learn how to respectfully identify target markets, design compelling marketing campaigns, and leverage digital and traditional channels to attract and retain visitors. Through case studies, experiential projects, and industry examples, students will apply marketing concepts to real-world tourism businesses, developing both practical skills and critical thinking required for a dynamic, sustainable and competitive global industry.
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Explain the core functions of marketing within the tourism industry through a sustainability lens, highlighting responsible, culturally informed approaches to engaging visitors
- Describe the role of customer service and service recovery in enhancing visitor satisfaction
- Conduct research using diverse methods to guide destination marketing plans that are culturally aware, respectful, and sustainable, integrating varied perspectives to shape inclusive and effective marketing strategies
- Evaluate brand strategies and service recovery approaches for tourism businesses
- Apply principles of online and social media marketing to promote tourism destinations
- Develop destination marketing plans that integrate marketing approaches with culturally informed strategies and diverse perspectives to create inclusive, compelling and market-ready campaigns
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage | Letter Grade | GPA |
| 90-100 | A+ | 4.33 |
| 85-89 | A | 4.00 |
| 80-84 | A- | 3.67 |
| 76-79 | B+ | 3.33 |
| 72-75 | B | 3.00 |
| 68-71 | B- | 2.67 |
| 64-67 | C+ | 2.33 |
| 60-63 | C | 2.00 |
| 55-59 | C- | 1.67 |
| 50-54 | P | 1.00 |
| 0-49 | F | 0.00 |
| | DNW | 0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.