A variety of learning experiences

SROM151 Marketing

SROM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.

Credits

3.00

Cross Listed Courses

PGCM 151, PGHM 151, RHOT 250