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Welcome
About Selkirk College
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Convocation
Programs by School
Programs of Study
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Administration
Glossary
Courses
- ADD - Addictions
- ADMN - Administration
- BIOL - Biology
- BUS - Business
- CAST - Casting
- DA - Digital Arts
- ENVR - Environment
- FOR - Forestry
- HSER - Human Services
- AGRC - Agricultural Skills
- AGRE - Agricultural Skills
- AGRS - Agricultural Skills
- AHSC - Applied Health Science
- ANTH - Anthropology
- APSC - Engineering
- ARTC - Arts Skills
- ARTE - Arts Skills
- ASTR - Astronomy
- BIOC - Biochemistry
- BLCK - Blacksmithing
- CCSW - Classroom and Community Support Worker
- CERM - Ceramics
- CHEM - Chemistry
- CKA - Commercial Kitchen Assistant
- CMNS - Communications
- COMM - Commerce
- COMU - Communication Skills
- COOK - Cooking
- COOP - Cooperative Course
- CPRJ - Community Project Skills
- CPSC - Computer Science
- CPST - Computer Studies
- CULM - Culinary Management
- CWRT - Creative Writing
- DFAB - Digital Fabrication
- DISC - Discovery Skills
- EACS - Education Assistant and Community Support Worker
- EASL - English as a Second Language
- ECCE - Early Childhood Care and Education
- ECON - Economics
- EDCP - Education and Career Planning
- EDSS - Education and Student Success
- EMPS - Employment Skills
- ENGL - English
- ENTB - Business Skills
- ENTC - Connecting Skills
- ENTE - Exploring Skills
- ES - Environmental Science
- ESK - English Skills
- FAM - Family
- FREN - French
- GCOOL - Golf Club Operations
- GEOG - Geography
- GEOL - Geology
- GERO - Gerontology
- GIS - Geographic Information Systems
- GNUR - Gerontological Nursing
- GOAL - Goal Setting
- HCA - Health Care Assistant
- HIST - History
- IEP - Integrated Environmental Planning
- IFA - Indigenous Fine Arts
- INDG - First Nations
- INDG-Indigenous
- INTS - Interpersonal Skills
- IPHE - Interprofessional Health
- JEWL - Jewelry
- KSA - Kootenay Studio Arts
- LAW - Rural Legal Issues
- LLIT - Literacy Skills
- LMAT - Math Skills
- MATH - Mathematics
- MHAD - Mental Health and Addictions
- MSK - Math Skills
- MTED - Medical Terminology
- MUSC - Music
- NUCL - Nursing Unit Clerk
- NURS - Nursing
- OTEC - Office Administration and Technology
- PEAC - Peace Studies
- PGCM - Post Graduate Culinary Management
- PGHM PGCM-Post Graduate Hospitality Management
- PGHM - Post Graduate Hospitality Management
- PHIL - Philosophy
- PHYS - Physics
- PO - Plant Operator
- PPD - Professional Practice and Design
- PSYC - Psychology
- PTEC - Pharmacy Technician
- RETE - Retail Skills
- RFW-Recreation-Fish-and-Wildlife-Technology
- RHOT - Resort and Hotel Management
- RPM - Rural Pre-Medicine
- SOC - Sociology
- SOST - Social Studies
- SPAN - Spanish
- SROM - Ski Resort Operations and Management
  - 100
  - 200
- SSK - Study Skills
- SSW - Social Service Worker
- STAT - Statistics
- TEXT - Textiles
- TEYL - Teaching English to Young Learners
- TREC - Business Communication Skills
- TSOL - Teaching English to Speakers of Other Languages
- TWC - Technical Writing and Communications
- WEB - Web Development
- WELL - Healthy Skills
- WORK - Workplace Experience
- WS-Women-s-Studies
- ADD 180 Testing

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SROM151 Marketing

SROM 151: Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how the ï¿½11 Pï¿½sï¿½ are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.

Credits

3.00

Prerequisite

Successful completion of first year of the program or successful completion of two years in a different post-secondary program subject to approval by School Chair/Instructor.