A variety of learning experiences

RHOT250 Marketing

RHOT 250 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how the "11 P's" are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.

Credits

3.00

Cross Listed Courses

SROM 151, PGHM 151, PGCM 151