A variety of learning experiences

PGHM151 Marketing

PGHM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through planning, research, optimization, analytics and communications processes discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. E-marketing, and social media techniques and strategies will be discussed and practiced.

Credits

3.00

Cross Listed Courses

PGCM 151, SROM 151, RHOT 250