SROM151 Marketing
SROM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.
Cross Listed Courses
PGCM 151, PGHM 151, RHOT 250
Prerequisite
Successful completion of first year of the program or successful completion of two years in a different post-secondary program subject to approval by School Chair/Instructor.
Corequisite
None