PGHM151 Marketing
PGHM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through planning, research, optimization, analytics and communications processes discovering how product, price, plan and promotion (4 P's) are used in the marketing of tourism products and services. E-marketing, and social media techniques and strategies will be discussed and practiced.
Cross Listed Courses
PGCM 151, SROM 151, RHOT 250
Prerequisite
None
Corequisite
None