A variety of learning experiences

BUS410 Event Management & Marketing

BUS 410 Event Management & Marketing includes the creation of an event management plan for a potential client. A situation analysis will investigate consumer behaviour, targeting and position as related to the planning and operation of events. Further development of the management plan will require an examination and the application of integrated marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics and performance measures.

Credits

3.00

Cross Listed Courses

None

Prerequisite

BUS 350, & BUS 381

Corequisite

None