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Welcome
About Selkirk College
Our Mission
Our Vision
Our Values
Our Commitments
College Motto and Shield
Student Code of Conduct - Rights and Responsibilities
Notices to Students
College Calendar Changes and Alterations
Academic Schedule
Admissions
Tuition and Fees
Receipts and Tax Forms
Financial Aid
General Information
Policies
Services
Convocation
Programs by School
Programs of Study
Administrators
Glossary
Courses
- ADD - Addictions
- ADMN - Administration
- AGRC - Agricultural Skills
- AGRE - Agricultural Skills
- AGRS - Agricultural Skills
- AHSC - Applied Health Science
- ANTH - Anthropology
- APSC - Engineering
- ARTC - Arts Skills
- ARTE - Arts Skills
- ARTS-Art Skills
- ASTR - Astronomy
- BIOC - Biochemistry
- BIOL - Biology
- BLCK - Blacksmithing
- BUS - Business
- CASH-Cash Flow
- CAST - Casting
- CCSW - Classroom and Community Support Worker
- CERM - Ceramics
- CHEM - Chemistry
- CKA - Commercial Kitchen Assistant
- CMNS - Communications
- COMM - Commerce
- COMU - Communication Skills
- COOK - Cooking
- COOP - Cooperative Course
- CPRJ - Community Project Skills
- CPSC - Computer Science
- CPST - Computer Studies
- CULM - Culinary Management
- CUST-Customer Service
- CWRT - Creative Writing
- DA - Digital Arts
- DFAB - Digital Fabrication
- DISC - Discovery Skills
- DIW-Delivery of Instruction
- EACS - Education Assistant and Community Support Worker
- EASL - English as a Second Language
- ECCE - Early Childhood Care and Education
- ECON - Economics
- EDCP - Education and Career Planning
- EDSS - Education and Student Success
- ELW - Evaluation of Learning Workshop
- EMPS - Employment Skills
- ENGL - English
- ENGR-Engineering
- ENTB - Business Skills
- ENTC - Connecting Skills
- ENTE - Exploring Skills
- ENVR - Environment
- ES - Environmental Science
- ESK - English Skills
- ESSI-Sign
- FAM - Family
- FOR - Forestry
- FREN - French
- FSWF-Food Handling
- FSWS-Space Management
- GCOOL - Golf Club Operations
- GEOG - Geography
- GEOL - Geology
- GERO - Gerontology
- GIS - Geographic Information Systems
- GNUR - Gerontological Nursing
- GOAL - Goal Setting
- HCA - Health Care Assistant
- HCAP - Health Care Assistant - pilot
- HIST - History
- HSER - Human Services
- IEP - Integrated Environmental Planning
- IFA - Indigenous Fine Arts
- INDG - Indigenous
- INTS - Interpersonal Skills
- IPHE - Interprofessional Health
- JEWL - Jewelry
- JOBS-Job Search
- KSA - Kootenay Studio Arts
- LAW - Rural Legal Issues
- LLIT - Literacy Skills
- LMAT - Math Skills
- MATH - Mathematics
- MENT-Mentorship
- MHAD - Mental Health and Addictions
- MILMAC-Millwright Machinist
- MSK - Math Skills
- MTED - Medical Terminology
- MUSC - Music
- NUCL - Nursing Unit Clerk
- NURS - Nursing
- OTEC - Office Administration and Technology
- PEAC - Peace Studies
- PGCM - Post Graduate Culinary Management
- PGHM - Post Graduate Hospitality Management
- PHIL - Philosophy
- PHYS - Physics
- PO - Plant Operator
- PORT-Portfolio
- PPD - Professional Practice and Design
- PSYC - Psychology
- PTEC - Pharmacy Technician
- PTFO-Portfolio Building
- RETC-Retail Sector in the Community
- RETE - Retail Skills
- RETS-Retail Sector Skills
- RFW-Recreation, Fish and Wildlife Technology
- RHOT - Resort and Hotel Management
  - 100
  - 200
- RPM - Rural Pre-Medicine
- SAFE-Safety
- SCIE - Science
- SOC - Sociology
- SOST - Social Studies
- SPAN - Spanish
- SROM - Ski Resort Operations and Management
- SSK - Study Skills
- SSW - Social Service Worker
- STAT - Statistics
- TEXT - Textiles
- TEYL - Teaching English to Young Learners
- TREC - Business Communication Skills
- TSOL - Teaching English to Speakers of Other Languages
- TWC - Technical Writing and Communications
- WEB - Web Development
- WELL - Healthy Skills
- WORK - Workplace Experience
- WS - Women's Studies

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RHOT250 Marketing

RHOT 250: Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through the five steps of the Marketing Planning Process discovering how the "11 P's" are used in the marketing of tourism products and services. You will conduct a case study analysis of an existing company to demonstrate knowledge of marketing concepts studied.

Credits

3.00

Cross Listed Courses

SROM 151 PGHM 151 PGCM 151

Prerequisite

Successful completion of first year of the program or successful completion of two years in a different post-secondary program subject to approval by School Chair/Instructor.

Corequisite

None