A variety of learning experiences

PGCM151 Marketing

PGCM 151 Marketing examines the roles and functions of marketing in the tourism industry. The principles of customer service excellence and service recovery are discussed in detail. You are lead through planning, research, optimization, analytics and communications processes discovering how the 12 P's are used in the marketing of tourism products and services. E-marketing, and social media techniques and strategies will be discussed and practiced.

Credits

3.00

Cross Listed Courses

PGHM 151, SROM 151, RHOT 250

Prerequisite

None

Corequisite

None