BUS 410 Event Management and Marketing includes the creation of an event management plan for a potential client. A situation analysis will investigate consumer behaviour, targeting and position as related to the planning and operation of events. Further development of the management plan will require an examination and the application of integrated marketing communications, sales, sponsorship, budgeting, risk management, staging, logistics and performance measures.
Prerequisites: BUS 350 and BUS 381 or equivalent with a minimum grade of 60%
Accessibility Services Notice
Students who would like an academic accommodation and who have a documented disability should contact Accessibility Services, if they have not already done so.Course Details| Total number of weeks | 15 |
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| Total Credits | |
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| Total Hours | 45 |
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Typical hours per week breakdown| Lecture | 3 |
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Learning Outcomes
Upon successful completion of this course, the learner will be able to:
- Evaluate the career opportunities in the field of event management and marketing
- Explain the increasing importance of event management including planning, marketing, sales, and execution in the private, public and not for profit sectors
- Describe the unique features of events as they pertain to planning, marketing, sales, and execution
- Develop a creative event concept
- Create a comprehensive event business plan in collaboration with a client from the local community
- Assess the challenges and opportunities facing event managers and marketers now and in the future; participate in an event
- Provide feedback into suggestions for improvement
Teaching and Learning Approach
The lectures in this course focus on the introduction of concepts and practice in problem-solving strategies.
Students are encouraged to enrich the class by asking questions and offering examples.Learning Resources
Required:
Professional Meeting Management: A Guide to Meetings, Conventions, and Events Paperback – Illustrated, Jan.
23 2015,by Professional Convention Management Association (PCMA) (Author)
https://www.amazon.ca/Professional-Meeting-Management-Meetings-Conventions/dp/1932841970Detailed Course Content, Topics, and Sequence Covered
1. Chapter 1- Overview of Meetings Profession
2. Chapter 2- Strategic Meetings; Aligning with the Organisation
3. Chapter 3- Blending Project and Meeting Management
4. Chapter 4- Designing the Meeting Experience
5. Chapter 5- Budgeting Basics for Meeting Professionals
6. Chapter 6- Site and Venue Selection,
7. Chapter 7- Risk Management
8. Midterms
9. Chapter 9- Marketing
10. Chapter 10- Registration and Housing
11. Chapter 12- Bringing Meetings to Life: Event Technology
12. Chapter 13- Food and Beverage Fundamentals
13. Chapter 14- Onsite Management Chapter 15- Post Meeting Follow up
14. Final Exam WeekAssessment
| Title | Learning Outcomes | Value |
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| Participation | 1, 4, 7 | 10% |
| Quizzes | 1 - 7 | 10% |
| Event Business Plan | 5 | 35% |
| Individual Project | 6 | 10% |
| Module Exams (3) | 1 - 4 | 30% |
| Total | 100% |
Grading Table
Standard Academic and Career Programs Grading Table
| Percentage |
Letter Grade |
GPA |
| 90-100 |
A+ |
4.33 |
| 85-89 |
A |
4.00 |
| 80-84 |
A- |
3.67 |
| 76-79 |
B+ |
3.33 |
| 72-75 |
B |
3.00 |
| 68-71 |
B- |
2.67 |
| 64-67 |
C+ |
2.33 |
| 60-63 |
C |
2.00 |
| 55-59 |
C- |
1.67 |
| 50-54 |
P |
1.00 |
| 0-49 |
F |
0.00 |
| |
DNW |
0.00 |
See the Academic Calendar for General Information including how to withdraw from course(s) and other regulations.
Disclaimer
Information contained in this course outline is correct at the time of publication. Content of the course is revised on an ongoing basis to ensure relevance to changing educational, employment and market needs. The instructor will endeavor to provide notice of changes to students as soon as possible. The instructor reserves the right to add or delete material from courses.